12:36PM, Feb 02, 2009
Channel 4 bosses are expected to announce that this year's Big Brother will be the last.
Honestly, we can't say we're surprised.
According to reports, the decision was taken after repeated attempts to revive the format failed.
A show source told the Daily Star: "Shortly after the celebrity version of the show, key members of staff were told it was 'highly unlikely' to return.
"Everyone was disappointed but most people realise it has run its course. It’s not the social experiment it once was and has lost its appeal with a lot of young people."
"This year may be the final chance for many people to step inside the house, earn their 15 minutes of fame and cash in on the show's popularity.
"There's still a tiny hope it will return but it's 99% certain it will be 10 and out for the show."
Auditions are currently being held for the 10th series of the show. Let's hope it goes out with a bang.
