Well blow us, celebrity chef Gordon Ramsay has vowed to give up the swearing.
He's knocking the effing and jeffing on the head because it offends his mum.
Bless.
With the new series of The F Word just around the corner, the usually-foul mouthed cook, 41, will now adopt the butter-wouldn't-melt approach.
He said: "There'll be less swearing. Sometimes I don't know what's coming out. It doesn't make my mum proud, so for the first time in my life I've made a conscious effort to cut."
"No more f-word. If there was another word, I'd use it."
Hmmm, this isn't the first time that Gordon has tried to tone down his language.
Only last year he said he wanted to be known for his culinary skills and not his cursing, but that all fell by the wayside when earlier this year his show Ramsay’s Great British Nightmare drew complaints from viewers to Ofcom.
Gordon let rip in an episode broadcast on Channel 4 on January 30 where viewers saw him swear 115 times in 40 minutes, plus in a heated exchange with a restaurant owner he racked up the f-word 30 times in two minutes.
The network received a rap on the knuckles from the TV regulator with a spokesman saying: "The sheer intensity of the language in this two hour Ramsay special so soon after 9pm meant that even frequent viewers of his normal shows were unprepared."
Still, swearing aside, Gordon is really pleased with the new show, which will showcase Britain's restaurant 'unsung heroes'.
He explained why this series will be special: "If I've had a tough time with £1 million a week turnover, God knows what it's like for local restaurants. So I launched a search for the best in Britain. Our unsung heroes.
"We had 10,000 applications, from which 18 have been chosen to compete against each other, and I've found some amazing places.
"It will be a change from 'Ramsay's Kitchen Nightmares'. I'm not doing any more of those for now. If the restaurants succeed, there's no praise; if they're screwed, we're blamed and get lawyers' letters."
Find out when The F Word is showing on TV.


















